Google Ads API Usage & Data Policy

Web-TechServices ("we," "our," or "us") provides PPC (Pay-Per-Click) audit, analytics, and optimization services to businesses and advertising agencies. We use the Google Ads API to access authorized Google Ads account data on behalf of our clients to deliver campaign performance analysis, spend optimization recommendations, and reporting services.

This policy describes what data we access, how we use it, how we protect it, and your rights regarding your data. Our use of the Google Ads API complies with the Google Ads API Terms and Conditions and the Google API Services User Data Policy.

When you authorize Web-TechServices to connect to your Google Ads account, we access the following data in read-only mode:

• Campaign Performance Metrics: Impressions, clicks, conversions, cost, CTR, CPC, conversion rate, and ROAS across campaigns, ad groups, and keywords.
• Campaign Structure: Campaign names, ad group names, keyword lists, ad copy, extensions, and targeting settings (location, audience, schedule).
• Bidding & Budget Data: Bid strategies, budget allocations, bid adjustments by device/location/time, and Quality Scores.
• Historical Performance: Up to 24 months of historical data to identify trends, seasonality, and long-term optimization opportunities.
• Account Settings: Account-level settings including linked accounts, conversion tracking configuration, and attribution models.

We use your Google Ads data exclusively to provide the following services:

We do not sell, rent, share, or transfer your Google Ads data to any third party. Your data is used solely to provide services directly to you.

We implement industry-standard security measures to protect your data:

• Encryption in Transit: All data transmitted between your browser, our servers, and Google's API uses TLS 1.2+ encryption.
• Encryption at Rest: Stored data is encrypted using AES-256 encryption.
• Access Controls: Only authorized personnel with a legitimate business need can access client data. All access is logged and audited.
• OAuth 2.0 Authentication: We use Google's OAuth 2.0 protocol for authorization. We never see or store your Google password.
• Regular Security Audits: We conduct periodic security reviews and vulnerability assessments of our systems.
• Secure Infrastructure: Our application runs on enterprise-grade cloud infrastructure with SOC 2 compliant hosting providers.

We retain your Google Ads performance data only for as long as necessary to provide our services:

• Active Accounts: Data is retained while your account is active and you have authorized access.
• Account Disconnection: When you revoke access or disconnect your Google Ads account, we delete all associated data within 30 days.
• Service Cancellation: Upon cancellation of our services, all your Google Ads data is permanently deleted within 30 days.
• On-Demand Deletion: You may request immediate deletion of your data at any time by contacting us.

We access your Google Ads data only after you have explicitly authorized us through Google's OAuth consent flow. During this process:

• You are redirected to Google's secure sign-in page
• Google displays the specific permissions (scopes) we are requesting
• You must explicitly grant consent before any data access occurs
• You can revoke access at any time through your Google Account settings or through our platform

We request only the minimum permissions necessary to provide our services. We do not request write access to your Google Ads accounts — our access is strictly read-only for analytics and reporting purposes.

Our use of the Google Ads API is governed by and complies with:

• Google Ads API Terms and Conditions
• Google API Services User Data Policy
• Google Privacy Policy
• California Consumer Privacy Act (CCPA)
• General Data Protection Regulation (GDPR) where applicable

Web-TechServices is classified as an Agency/SEM company. We use the Google Ads API to provide advertising analytics and optimization services to our clients. We do not use the API for automated bidding or campaign management without explicit client authorization.

As a user of our services, you have the right to:

• Access: Request a copy of all Google Ads data we hold about your account
• Correction: Request correction of any inaccurate data
• Deletion: Request deletion of your data at any time
• Revocation: Revoke API access at any time through Google Account settings or our platform
• Portability: Request an export of your data in a standard format
• Transparency: Request information about how your data is being used

For questions, concerns, or requests regarding your Google Ads data or this policy, contact us: