What We Actually Do — and in What Order
People ask us all the time: who does the best web design near me, or what separates one web designer from another? The honest answer is process and accountability. Here is exactly what we do for a Richardson business that comes to us for a new or redesigned site.
1. We Audit What You Already Have (or Start from Scratch Strategically)
Before we design a single page, we look at your current site's load speed, mobile behavior, URL structure, and whether Google can even crawl it properly. For businesses in Richardson, we also look at what your top three local competitors are doing well and where they fall short. That gap is usually where your opportunity lives. If you are starting from zero, we do the same competitive audit before we touch any design work.
2. Custom Website Architecture — Not a Template Drop
We build custom websites and use template frameworks only when the project budget genuinely calls for it — and we tell you upfront which approach we are taking. A custom website built for a Richardson professional services firm looks and functions differently than one for a retail shop on Campbell Road. Navigation, page hierarchy, calls to action, and content structure are all planned around how your specific customers make decisions, not around what looks impressive in a portfolio screenshot.
3. Mobile-First, Then Desktop
More than half of local searches happen on a phone. We design for the small screen first and scale up, not the other way around. This is not a preference — it is what Google's indexing system rewards. A Richardson business that ranks well on mobile search is one whose web developer built the site with mobile performance as the primary constraint, not an afterthought.
4. Speed, Hosting, and Technical Foundations
A beautiful site that loads in four seconds will lose customers to an average-looking site that loads in one second. We set core web vitals benchmarks at the start of every project and test against them before launch. We also advise on hosting — cheap shared hosting is one of the most common silent killers of otherwise decent websites we see from Dallas-area businesses.
5. Content That Does Work
We are not copywriters by default, but we do not let a site go live with placeholder text or vague headlines. We work with you to make sure every service page answers the questions your Richardson customers are actually typing into Google: things like how much does a website cost, what does a web designer do, or how long does a redesign take. Clear answers on the page build trust before anyone calls you.
Honest Pricing Ranges
One of the most common questions we hear is: how much does a website cost? Here is a straightforward answer. A basic five-to-eight page custom website for a small Richardson business typically runs in the range of $2,500 to $6,000 depending on complexity, number of custom features, and how much content work is involved. A more robust site for a service business with multiple locations, a booking system, or e-commerce capability can run from $6,000 to $15,000 or more. Ongoing maintenance, hosting management, and SEO work are usually billed separately on a monthly retainer. We will give you a specific written estimate after a free consultation — no vague ballpark that triples by the time you see an invoice.
How Long Does a Website Take?
A straightforward redesign or new small-business site typically takes four to eight weeks from signed contract to launch, assuming the client provides content and feedback on schedule. Larger projects with custom functionality take longer. We set a realistic timeline at the start and flag delays early — in both directions. If something is running ahead, we tell you. If a client revision cycle is adding time, we document that too.
How to Judge Any Web Designer (Including Us)
- Ask to see live sites they have built, not just screenshots.
- Ask who will actually build your site — the salesperson or a web developer on staff.
- Ask what happens after launch: who fixes bugs, who handles updates, and what it costs.
- Ask how they measure whether the site is working six months from now.
- If they cannot answer those questions clearly, keep looking.
We welcome those questions and answer them in writing before any contract is signed.
Why Richardson Businesses Choose Us
Web Design Competition in Richardson and the Surrounding Area
When a Richardson business owner searches for the best web designer in Richardson, the results they see include local freelancers, regional agencies from Plano and Garland, and large national firms that rank in every city. The honest reality is that a freelancer might do excellent work at a lower price point, but often lacks the bandwidth for ongoing support or the range of skills to handle SEO, development, and design together. Large national agencies often assign your project to a junior team member and charge premium prices for account management overhead. Regional agencies like WTS sit in between: accountable, reachable, and experienced across multiple disciplines. We serve businesses in Richardson alongside clients throughout the Dallas-Fort Worth metro and nationwide. Nearby cities like Plano, Allen, and Garland have their own competitive web design markets, and we work in all of them. What matters most is not where the agency's office is — it is whether they treat your business as seriously as you do, communicate clearly, and build something that actually generates leads. That is what we show up to do.
Ready to talk about your Richardson business website? Call us directly at (817) 264-7476 or use our contact form to schedule a free consultation. We will look at your current site, ask the right questions, and give you a straight answer about what it would take to build something that actually works for your business. No pressure, no jargon.